Affiliate marketing is a popular term these days. They market other people’s products and get a commission in return. Now, there is a new category under affiliate marketing, and it is known as ‘CPA Marketing“.
What is CPA marketing?
It stands for ‘Cost Per Action”. It is a marketing strategy and a type of affiliate marketing. The job is to generate leads for another company and get paid in return. It is lead generation but not for you. Converting those leads into customers is your client’s job.
There are many CPA marketing companies, and they receive contracts from other businesses. The payment criteria for CPA marketing varies between $1 and $6 per lead. The pay per lead increases for difficult leads. Some companies pay an average of $22 per lead. As I said, it varies with your firm as well. If you are famous, your demand increases, and so does the price per lead.
It is in your best interest to grow your accounting firm. Here are a few tips for you to gain the recognition your firm deserves in these times.
Create an SEO friendly website
A website is a must-have during these times, and it is 10x beneficial if it is SEO-friendly. SEO ranks the webpage based on certain criteria. You will land much more traffic than usual if you fulfill that criterion. SEO can bring much better clients. The clients search for the solutions themselves, and the website name will pop up.
In addition to this, you get a chance to convert clients into leads. When they look at your professional-looking website, they will not leave without subscribing or filling out a form. Another benefit is reliance. Your professional approach towards using the right keywords will distinguish you from others and create a certain level of trust among your customers.
Invest in social media platforms
People use social media much more than any other website. There are many social media sites to use for your business. It is astonishing how many businesses want more reach, but they don’t consider social media. There are 2 billion people on Facebook alone. It doesn’t matter if you are a small or a large CPA firm. Social media brings traffic to everyone. It is a replacement for costly advertisements, and it works wonders.
You can set your social media accounts yourself or hire someone else to do it for you. In any way, you must post content and let everyone know about your amazing firm.
Start a blog
Every professional website runs a blog page, and your CPA marketing website must as well. A blog represents your knowledge, thoughts, and interests. Your blog page represents you. If your blogs can impress someone, they are more likely to invest in your solutions. Daily blog updates will keep your website running smoothly. Moreover, it is a source of content, and people follow it for new updates.
You can write yourself or hire professional content writers.
Create useful content
All your strategies will fail if your content is dull or if it is unsuitable for your audience. There are certain things you must keep in mind before creating content,
- Who is your audience?
- Which kind of content do they expect?
- How frequent?
These three questions will clear your doubts about content. Select your niche wisely. You are an accounting firm, and people are more likely to come for accounting solutions. Therefore, your content must resonate with your prospect’s interest. Your content will convert them into leads and then into clients.
Refresh your website
It’s never too late to start again. You can refresh your website if it is not reaching the desired results. Your brand may be outdated, and it just needs a little polishing. Many companies and brands review their content more frequently than you can imagine. They change their logos, business cards, etc. It can give a whole new look to your website, and it may attract clients who never noticed you before. It’s like a brand makeover.
You can also use many CPA marketing tools to boost your sales and drive traffic to your website. I hope these strategies will help you in your endeavors. Keep working hard, and you will receive the recognition you deserve.